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Our Brand and Values

Our brand

British Airways is one of the world's leading global premium airlines and the largest international carrier in the UK serving almost 40 million customers a year, travelling to over 170 destinations in more than 70 different countries worldwide. Here are some interesting facts and figures about us.

Instantly recognisable, our brand has won countless accolades over the years and has been voted No. 1 Consumer Superbrand in 2014, 2015 and 2016.

Click here to watch some of our videos.

Our brand values

At the core of our brand lies 'To Fly. To Serve.', our longstanding motto represented in our Coat of Arms and our promise to our customers.

These words describe the passion and expertise that we set out to demonstrate every day, delivering a unique combination of unrivalled flying know-how along with a personalised and thoughtful service experience that exudes British style and sophistication.



Careers news

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Last chance! Experienced crew apply today to become a Mixed Fleet Customer Service Manager.https://t.co/NzqZ7oeFOs
Want to see the world while delivering outstanding customer service? Apply today! https://t.co/oQIf2uzVJ2
British Airways 2018 Graduate programmes are now live for applications: https://t.co/4dg3zJhiY7
New and exciting opportunity to join our Gatwick Fleet as a Customer Service Manager! https://t.co/MxE2hokFCF
New and exciting opportunity to join our Gatwick Fleet as a Customer Service Manager! https://t.co/sj6rfnAUsr