Our Brand and Values
British Airways is one of the world's leading global premium airlines and the largest international carrier in the UK serving almost 40 million customers a year, travelling to over 170 destinations in more than 70 different countries worldwide. Here are some interesting facts and figures about us.
Instantly recognisable, our brand has won countless accolades over the years and has been voted No. 1 Consumer Superbrand in 2014, 2015 and 2016.
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Our brand values
At the core of our brand lies 'To Fly. To Serve.', our longstanding motto represented in our Coat of Arms and our promise to our customers.
These words describe the passion and expertise that we set out to demonstrate every day, delivering a unique combination of unrivalled flying know-how along with a personalised and thoughtful service experience that exudes British style and sophistication.